‘Nobody knows what works. There’s a lot of panic’: can African pop get back to global success?

The African pop music scene, particularly Afrobeats, is facing a decline in global popularity despite past successes, with artists and industry analysts expressing concern over the genre's future and the need for a revitalization of its appeal. Prominent figures like Omah Lay acknowledge the shift in sound and the urgency to recapture the energy that once propelled Afrobeats into the international spotlight.

Source: Guardian Culture