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Living at 30KFT gives audiences a comedic and pragmatic approach to career success and life after college. Author James N. Kinney weaves together business strategy, holistic living and pop culture into key takeaways that give the reader easy to follow tips for effective living. Kinney explores fitness, stress, social media, and many hot topics of today's workforce. He relates to the reader though hip-hop and rock song lyrics while poking fun at pop icons. Written with hashtags and social media abbreviations, 30KFT is created to be easily understood by today's distracted workforce.